based on a unique story
Newest Products
OUR CLOTHES: LAYERS OF OUR PASSION
Today, our biggest passion while creating our clothes is to let people experience the joy that arises when colors and simplicity meet the right fit. At the same time, we draw inspiration from different movie scenes which we want to reflect emotions and meanings from. We pair those memorable lines with the colors of our clothes — creating unique color cards for each quote. We’ve even started printing some of these film quotes onto the clothes themselves, so that both moments and meanings can become even more visible and tangible.
New Collection: Second Skin
OUR CLOTHES: OUR HOME THAT STANDS STILL THROUGH CHANGE
While everything in life changes rapidly, we believe there are two essential elements that keep us grounded — that evoke a sense of home, self, and belonging to our roots. Our own bodies first, and then the clothes that embrace them, traveling with us from one place to another. Wherever we are, whoever we’re with, and no matter when — our clothes are there with us, woven into each story. We find peace inside them, just like a home we settle in.
Storytellers has a spirit that embraces and appeals to all people who believe they have their own stories, which connects people through shared emotions. We breathe with the power of art to express who we are, while believing in sincerity and every humane emotion — the good and the difficult. From the simplest story of walking outside to grab a coffee, to life's biggest milestones like a wedding— our clothes are one of the most important ‘storytellers’ that defines us; making our motto “Within your story, on the outside.”
“Storytellers” is born from the idea of a cloth becoming priceless once it's identified with a memory. Clothes hold the time, the place, the conversations, and the people in our memories. We're the main characters, and they are our chosen costumes, reflecting our dominant personality trait on that day. Our clothes speak to give the first impression, just like Princess Diana’s iconic “revenge dress.” Some days feel more feminine, others carefree, childish, bold, formal, free-spirited or introverted... And sometimes, an outfit we choose based on our mood may start a friendship — which feels quite like a miracle.
Our logo ; is inspired by the idea that our stories never truly end, and that every moment of an ending opens a door to a new beginning. We believe in the power of never giving up, and holding on to hope no matter what. We see every story as open-ended, always to be continued somewhere, somehow. The semicolon not only keeps the door open, but it also invites hope and faith. It also symbolizes an open door for the ongoing infinite love and gratitude within us all which is our greatest strength. It’s an invitation for the story to go on, and for the light to return.
OUR CLOTHES: JOURNEY OF LOVE
Even though looking basic at first glance, each piece we create goes through weeks or even months of thoughtful work on color, fabric, and fit. The joy of seeing just one person happy in something we’ve made is a feeling beyond value — a kind of gratitude. We dream of creating pieces each person can truly fall in love with. And while we pour in all this passion and excitement, we enjoy writing this story too — because staying in the present is the real reward. However, the identity of our brand is not based on just one story, rather, it's built from all of our stories. We are all made up of our own stories, in fact, of our families and the society as well. And if we can make those stories a little better, that will be the greatest happiness for us.
